Futureye Real solutions to real dilemmas

The idea behind the Futureye Curve is that social issues “mature” over time… that is, they move from being ideas shared by a few people, through distinct phases until they become accepted norms.
In general, an issue progresses through each phase. So, once it has entered one phase, it will not go back to the one before. What’s really interesting is that there are certain kinds of things that happen in each phase – and this seems to be consistent across a really wide range of issues.
The way that the phase is determined is by looking at the type, intensity and number of events relating to the issue that are happening. So, when an issue is gaining lots of press coverage, governments are holding inquiries and corporate leaders are making statement, then you can be that the issue is in the Governance Phase. On the other hand, if an issue is still on the fringe, with competing theories and arguments then it is probably in the Emergence Phase.
We have been using the Futureye Curve as a consulting tool with our clients since 2003. The Curves created have added significantly to our understanding of significant issues like biodiversity and climate change. The trouble with the original approach is that it takes a team of experts a long time to derive all the events that contribute to an issue. The process is expensive and also only gives a narrow view of the issue.